Industry and Healthcare Preferences

Industry and Healthcare Preferences

Most adult continence products are purchased and used in:

• Aged care facilities

• Hospitals

• Disability services

• Home healthcare

Healthcare providers generally prefer products that:

• Look clean and clinical

• Are easy to inspect

• Support infection control practices

• Allow monitoring of urine appearance

As a result, white products have become the industry standard.

Even premium brands such as TENA, MoliCare and ABENA continue to use white absorbent cores despite having the resources to develop coloured alternatives.

This suggests that the industry sees limited value in changing the colour of the absorbent area.