Consumer Preferences

Consumer Preferences

Interestingly, consumers rarely choose continence products based on colour.

Research across product reviews and manufacturer surveys suggests that customers are far more concerned about:

1. Leakage protection

2. Comfort

3. Skin health

4. Odour control

5. Product fit

6. Discretion under clothing

7. Ease of changing

When customers compare brands such as TENA, Depend or MoliCare, colour is rarely mentioned as a deciding factor.

Instead, users want products that:

• Stay dry

• Prevent leaks

• Protect skin

• Feel comfortable

This suggests that product performance has a much greater impact on purchasing decisions than product colour.