Are Coloured Incontinence Products a Future Trend?

Are Coloured Incontinence Products a Future Trend?

While the absorbent core is likely to remain white, some innovation is occurring in the appearance of the outer layer.

Examples include:

• Underwear-style pull-up pants

• Grey or black outer layers

• Gender-specific colours

• More discreet textile designs

Depend Real Fit is one example of a product designed to look more like normal underwear while still maintaining a white absorbent core internally.

As younger adults begin using continence products and demand more discreet options, manufacturers may continue to innovate in outer appearance and product aesthetics.

However, there is currently little evidence suggesting that coloured absorbent cores will become common in the industry.

Conclusion

The research shows that white remains the dominant colour used in adult incontinence products worldwide. Leading brands including TENA, MoliCare, Depend, ABENA, Lille Healthcare and iD Expert all use predominantly white absorbent cores and inner layers.

The main reasons for this include:

• Easier monitoring of urine and potential health issues.

• Strong consumer perception of cleanliness and hygiene.

• Better quality control during manufacturing.

• Lower production complexity and cost.

• Preference from healthcare providers and aged-care facilities.